5 easy steps to help with marketing for
Bedworth local businesses.
Make more sales using Google Business Profile
FACTS:
🔴 87% of consumers use Google to evaluate local businesses before using them.
🔴 98% of people read online reviews for businesses.
You can’t control how many people need your service the Bedworth area.
However, you CAN control how easy it is to find your business and
how appealing your business is to the people searching.
This guide is going to show you 5 easy ways to optimise your Google business profile to get your potential customer’s attention and have them choose you to help them.
0: MAKE SURE YOUR PROFILE IS VERIFIED
Yes, starting with 0 is a bit weird but without a verified profile you can’t make changes and people can’t see your profile.
1: FILL OUT ALL OF THE SECTIONS
It sounds obvious but you’d be surprised how many businesses only fill out the bare minimum (are you one of these?)
Google rewards complete profiles so it’s worth the effort.
Make sure to fill out the description section and tell people about your business.
Feel free to inject a bit of personality here, people like to do business with real people rather than faceless businesses.
2: GET REVIEWS
Get as many reviews as you can.
I mean literally follow up with every customer you can.
Just send an email or text after a couple of days.
Say that you hope they are satisfied with whatever you did for them and if so a review would really help you build your business.
Include the link to your GBP review section in the text to make it as easy as possible for them.
A lot of people will be happy to help.
It also gives you a chance to rectify a not-so-happy customer experience.
Not many businesses do this so you stand out as caring!
It may seem like an extra hassle in your busy day but if you show up with 200 good reviews, and the next business only has 40 (or 3!), who do you think will get the first phone call?
Again, most business owners don’t do this, which means you should!
3: PHOTOS AND POSTS
Double whammy here…
Try to take a photo of every job you do. Now, not all businesses are easy to get a related photo for so you might have to get creative.
Pretty much anything related to your business will do, even photos of the area you’re in.
Post 1 photo, 2 or 3 times a week under “PHOTOS” (only takes 5 minutes).
Then, once a week, create an UPDATE.
You can use one of the photos or images you already have and choose between:
🔴 OFFER (special deal for a certain time)
🔴 EVENT (something happening for a certain time)
🔴 UPDATE (could be anything really. Latest job or something personal to add personality to your profile)
Use the description to add your local keywords again.
Google loves activity and will give active profiles preference over “dead” ones.
4: Q&A
This is something hardly anyone uses effectively but it can make a real difference.
This section isn’t just for the public to ask you questions.
You can ask yourself common questions or things you want potential customers to know about your business, and then answer them yourself.
This gives you control over what the public knows about you and you can include keywords to help Google know about your business.
Cool right?
5: BUSINESS CATEGORY
This is arguably one of the most important parts of your listing.
That’s why I left it until the end, to reward the people who finish things!
Firstly you have to choose a PRIMARY category. Your primary category helps Google decide what your business does and determines what you show up for when people are searching.
Then you can choose SECONDARY categories to include other things you might offer or to reinforce your primary category.
It’s VERY important that you choose the most relevant category otherwise you won’t show up in search results for the right search terms.
There you have it, 5 simple tips to help get your business to the top of the local map searches and get you noticed by potential customers.
It can take a few weeks for changes you make to affect your rankings so please be patient!
Comments